Our Marketing Plan
A Trifecta That Works
To successfully launch a product or a service online requires a combination of adverts, Social Media marketing, offline marketing and what we have coined “Community Marketing”. Luckily we have a diverse team with experience in all these areas due to our individual history. We have all successfully launched and run startups which have given us a business mindset that, coupled with our web skills, allows us to analyse, plan and implement a successfully online marketing strategy for our client.
1
Adwords - In most cases we include at least 1 type of online ad; Google Adwords or Facebook Ads as this allows us to gather statistics on best performing keywords but of course also to generate leads and sales. Besides discovering keywords to target for organic ranking and generate revenue, the client starts spreading the word about the product or service. This can lead to organic sales via referrals which then leads to an overall lower Cost Per Acquisition (CPA).
We use the newest technologies from Google and Facebook to re-target visitors based on certain events (visit x page, clicked on link, added to cart but not bought) as well as advanced split testing to increase conversion and push the CPA down.
2
Social Media - In our Social Media plan we make sure to spread the words to the target audience using a special engineered “audience” based on the history and demographic of the buyers we acquired via the ads mentioned above. This means time spent on the social channels are optimised and effectual. Without the proper research it is near impossible to achieve success in the Social Media world.
3
Community Marketing - To truly be successful online you need the community behind you. The community, which consist of influential bloggers and podcasters, can and will work for you like an army of sales people. They will help create brand awareness, leads and finally sales. By taking advantage of already created sales channels with great reputation you can quickly accelerate your sales while knowing your exact CPA. This helps tremendously when budgeting.
